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In our post-Christian context, many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade - to make a convincing case for the gospel to people who are not interested in it.
Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion - the ability to talk to people who are closed to what we are saying. Actual persuasion requires more than a one-size-fits-all approach. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion.
"... Unlike most books on apologetics, it addresses the actual dynamics of conversation and persuasion - as well as providing an unusually comprehensive range of accessible and useful arguments and appeals for the truth of Christianity. I highly recommend it."
- Tim Keller, Pastor at Redeemer Presbyterian Church, New York City